Cannabis stores in Ontario sold nearly 409 million grams of cannabis in 2024, worth more than $2.15 billion in sales, an 11.3% increase from the previous year.
The 432,495,489 grams of cannabis the OCS shipped to cannabis stores in the province was a 16% increase compared to 2023, and 106,691,440 units, a 14% year-over-year increase. The price of cannabis continued to decline in 2024, while the number of Ontarians who say they only buy legal cannabis has continued to increase.
Cannabis pre-rolls were the most commonly distributed unit, followed by dried flower and then edibles. Edibles surpassed dried flower in terms of units shipped to retailers for the first time in the last few months of 2024.
Infused pre-rolls and vapes continued to compete for the fourth and fifth most distributed units, followed by beverages, concentrates, caps and oils, topicals, and then seeds.
While the amount of units of (infused and non-infused) pre-rolls increased in 2024 compared to 2023, along with edibles, vapes, beverages, and concentrates, dried flower SKUs decreased.
Vapes once again received the most complaints by product category, with 71% of the 2,334 complaints received by the OCS. This was followed by dried flower at 16%, extracts at 9%, and edibles at 4%. The most commonly sold vape product was again 510-thread vape carts, with 76% of vapes sold, while disposables were 22%, up from 12.7% in 2024.
As of December 31, 2024, there were 5,192 active SKUs listed by the OCS. There were 3,380 new SKUs added and 2,171 dropped.
One-half of those active SKUs are dried flower (26%) or pre-rolls (24%). Another 15% were vapes, 11% were infused pre rolls, 7% were edibles, 5% were other concentrates (distillate, hash, kief, shatter and wax), 4% were beverages, 4% were extracts (capsules, bottled oils, softgels and oral sprays), and 2% were topicals.
Dried flower, pre-rolls, vapes, and infused pre-rolls sales all increased year-over-year.
On average, the wholesale price per gram of dried flower (without HST, including dried flower and pre-rolls) was $3.81 in Ontario in 2024, down from $4.05 a gram in 2023.
There was also an increase in the percentage of Ontarians reporting buying only legal cannabis in 2024, according to Statistics Canada, with 61% of Ontario cannabis consumers saying they only buy legal cannabis, up from 54% in the previous year.
The number of cannabis stores increased by just six in 2024, totalling 1,720. The most significant change was the GTA, which saw 40 new stores in this period, while Toronto had 43 fewer stores than the previous year.
The Ontario portion of the Federal Cannabis Excise Duty from 2022-2024 brought in $656 million ($310M in 2022-23 and $346M in 2023-24). The province projects another $376 million in the 2024-2025 fiscal year.
The Ontario Cannabis Store’s income was $234 million in 2022-2023 and $244 million in 2023-2024. It was projected to decline in 2024-2025 to $215 million.
Written May 26, 2025 | David Brown Posted in Stratcann